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AI has entrenched itself in many ways in the business world. A growing trend emerges as more people are using AI tools rather than traditional search engines for finding businesses in their area. Learn more about how AI search impacts printing businesses so they can overcome any challenges and use the AI search system to their advantage.
With traditional search engine optimization (SEO), potential customers type a question or phrase, and search engines like Google or Bing list results based on keywords and overall website traffic, including number of hits and backlinks. AI searches or AI SEO tools, such as ChatGPT or Perplexity, often go beyond the exact words typed, offering a range of related topics that might match the searcher’s intent. If someone searches for recommendations near their location, AI SEOs can list local businesses that meet the criteria. Clients can also request other specifics, like industry experience, quick turnaround times for printing projects, and positive customer reviews.
Experts predict that the number of AI SEO searches will overtake traditional SEO in about three years. Printing businesses should get ahead by optimizing their websites and digital resources for AI-driven searches. Organize the site so each service page focuses on a specific topic, add a page for the latest industry news with relevant links, and share educational content that answers common customer questions. To highlight your location, mention notable local events or your company’s involvement with charities and community projects. If you have a blog, post content that blends business insights with local interest stories.
Getting your top clients involved is key. Feature detailed case studies showing how you helped them solve problems and complete projects. Dedicate another page to customer reviews, encouraging clients to be specific about what they liked—or didn’t like—about your services.
Other Methods To Get Noticed
AI SEOs gather much of their information from review sites and social media. Therefore, printing companies need to set up profiles in Google Reviews, Yelp and online business directories. Post pictures and videos on the business' social media accounts that showcase your company's excellent customer service and local connections. Besides the reviews on the website, ask your longtime clients to leave positive reviews on social media too. Reply back to at least some of the reviews to show you're interested in customer feedback. With the increasing popularity of AI SEOs, printing companies should take full advantage of their potential as they can build leads for new clients.
To find out more tips on how AI search impacts printing businesses, please contact one of our representatives at Brand RPM.