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With so many businesses setting up booths at a particular trade show, it's important that your company stand out from the rest. Demonstrations and Q&A's are good ideas, but sometimes events need more excitement. Games and gaming events work to draw a large number of attendees to a company's booth and potentially gain new clients.
Keep in mind that the majority of attendees have the authority to make business deals and purchases. Therefore, it's imperative to draw their attention to your booth. Games are a great icebreaker and conversation starter. People tend to be more relaxed when having fun and attendees may be more willing to give their contact information to businesses after playing games and conversing with you. Businesses should promote their games and events beforehand through social media, emails or even posters at the trade show site.
There are plenty of games that vendors can set up at their booths. Make sure the company logo is displayed on the gameboard or game item to further promote your business. Popular games include Spin The Wheel, simulated golf driving range, skeeball, and auto racing or flight simulators.
Your company can also host special events such as attendees dropping their business cards in a bowl for raffle prizes. Trivia games, Pictionairy, or scavenger hunts are also good options. Consider VR headsets where attendees can play alone or against others in a series of challenges.
Studies show that attendees remember businesses better when they win promotional products, whether it's a freebie or a game prize. The prizes should be useful and practical and may include calendars, tote bags, t-shirts, pens and post-it notes. The prizes can be creative too; for example, use light-up pens instead of regular ones. As with the game item, the prizes should feature the company logo.
Please shoot us an email at sales@brandrpm.com if you have questions or would like more tips on using games at trade shows.