Brand Highlight - New Era Caps

Friday, May 2, 2025

Brand Highlight - New Era Caps   

Introduction   

Major league baseball season just recently started and the NBA and NHL playoffs are ongoing. Therefore, it's the perfect time to buy caps and other sports-related apparel to show support for your favorite teams. New Era caps rank among the most popular headgear manufacturers, but they also offer shirts, pants, and jackets to satisfy sports fans.  

About New Era 

New Era was created in 1920 by Ehrhardt Koch. The business originally started producing Gatsby-style caps. Koch would realize baseball's rising popularity and by the early 1930s made baseball caps. In 1993, New Era became the exclusive brand of MLB's on field caps and since then, earned exclusive brand rights for other pro sports leagues, including the NFL, NBA and NHL. The company also provides caps for many collegiate sports teams. The company headquarters remains in Buffalo, NY and has seventeen offices throughout four continents. New Era bought out 47 in 2024, which strengthened its hold on the headwear market and as a result, revenue is expected to increase to $2 billion annually. 

Caps and Other Headwear  

While New Era is famous for its baseball caps, they do produce other headwear. People living or vacationing in cold-weather areas might prefer to wear beanies and pom knits. The company also includes bucket hats and visors in its inventory. 

The baseball caps come in either fitted, snapback or adjustable strap formats. Besides the traditional designs, New Era also creates special versions of their caps for promotional events and holidays (ie. St. Patrick's Day, Veterans Day) for their pro team clients and customers to wear. The most popular line of caps, the 59FIFTY, celebrated its 50th anniversary last year and the video below describes New Era's legacy and commitment to making stylish, high-quality caps. 

Other Apparel 

While New Era is best known for its headwear, the business does offer other lines of clothing that their customers will enjoy. As with the caps, they feature the sports teams' logo and/ or name:

  • Shirts - T-shirts, sweatshirts, and hoodies of pro and college sports teams
  • Bottoms - Mesh shorts, cotton shorts, jogger pants and sweatpants
  • Outerwear - They include varsity jackets, windbreakers, bomber jackets, tracksuit jackets and quarter-zip jackets. They make attractive "Game Day Jackets" such as the Yankees version below.

If you have any questions or would like to know how to purchase New Era products, please contact one of our representatives who will gladly assist you. 

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