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Shoppers spent approximately eighteen billion dollars on Small Business Saturday in 2025. Small businesses should do their best to keep the momentum going this year on November 28. Effective marketing and networking with customers and other businesses might result in smart ideas for supporting small businesses on Small Business Saturday.
Business owners should start preparing for Small Business Saturday well ahead of time. Reviewing past marketing strategies and sales successes can help guide this year's approach. Promote the event on social media, and reach out to loyal customers through email or text to share details about sales. Offering discounts on popular items or introducing a loyalty program can encourage shoppers to participate.
Owners should train their employees to provide outstanding customer service and manage the increased number of customers. Store and restaurant owners should make their spaces as inviting as possible, using signs and posters to highlight their offerings. Posters can also feature heartfelt messages to thank customers for their continued support.
Customers should use Small Business Saturday to promote their favorite local companies. They can write online reviews and make social media posts about small businesses in their area. They might also call or text friends and make plans to shop on that day. Customers can also buy a gift card for a family member or friend to use either on or after Small Business Saturday. Ask a business if they need help with volunteers to pass out flyers or pamphlets for the event. Some businesses work with local residents to set up outdoor tables or booths a week or two in advance to display advertisements and pass out promotional items.
Large businesses can support small ones on Small Business Saturday by encouraging their loyal customers to shop locally and collaborating with small businesses on marketing campaigns or hosting events ahead of the shopping holiday. A promotional products company might make tote bags and buttons for local shops to give out. These efforts could lead to future partnerships, like sponsoring fundraisers for local charities. Small business owners can also team up to increase sales—for example, a bookstore might offer coupons redeemable at the coffee shop across the street.
If you have questions or would like more tips on smart ideas to support small businesses on Small Business Saturday, please contact one of our representatives.
