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Free Shipping Day was created in 2008 by Luke Knowles, owner of Coupon Sherpa. His goal was to boost ecommerce and help small businesses reach an equal playing field with big retailers. The idea took off and each year, thousands of businesses participate in Free Shipping Day. Learn how Free Shipping Day helps businesses with the right marketing and networking.
Free Shipping Day occurs on December 14 this year, so retailers should consider promoting it at least three weeks in advance. Mention the holiday on your company's website as well as social media platforms. Post pictures and advertisements online and set up links to Free Shipping Day deals once they are known. Ask your followers on social media to spread the word by sharing your page and using Free Shipping Day hashtags. Brick and mortar retailers should put up signs to promote free shipping. Those businesses with client databases can email or text their loyal customers with info on deals and possibly give them further discounts on their purchases. Giving discounts may also entice once loyal customers to come back and shop.
Free Shipping Day brought in over a billion dollars total in sales in each of the last several years. Most retailers benefit from the event, although new and small businesses should decide if the benefits outweigh the loss of revenue from shipping fees. Retailers need to ensure that they're well-stocked in their popular products. If smaller businesses need the manpower, they might coordinate with a third party to handle the increased online traffic and warehouse inventory.
The best way to attract new customers is to offer free shipping and have the items arrive before Christmas. Therefore, companies should choose the shipping method that best suits their needs and ask the carriers if they offer special rates for ecommerce sellers. Make sure the packaging is cost-effective yet sturdy enough to protect the shipped products.
Free Shipping Day makes a great occasion to attract new customers. Add the new customers to the client database and email lists. If the budget allows, send thank you cards or notes and add an additional small item to the purchases of both new and the most loyal customers. This will further strengthen the bond between companies and customers and increase the chances of repeat customers. Consider offering free shipping on other dates throughout the year of give minimum orders for free shipping (i.e. free shipping on orders of $40 or more).
If you have any questions or want more ideas on how Free Shipping Day helps businesses, please contact one of our representatives at Brand RPM.